There’s a moment when a new approach stops being “interesting” and starts becoming the way forward.

That’s what this Biz New Orleans feature on Natrx represents. It reflects a growing awareness that nature-based infrastructure, when driven by the right technology, is delivering outcomes traditional methods struggle to match.

The article covers how our core technologies, including geospatial analysis tools and our patented DryForming™ manufacturing, are helping landowners, engineers, and resilience leaders protect and restore vulnerable coastlines faster, more affordably, and with measurable ecological value. It also highlights the economic and community benefits that come from solutions that are more than stopgaps.

“Perseverance is really important for anyone who wants to be an entrepreneur. Put one foot in front of the other, and believe in your thesis.”
-Tad Schwendler, COO, Natrx

This coverage matters because it captures the clarity we aim to bring to a complicated space. There’s an increasing urgency to move from outdated methods to scalable, performance-based systems that are flexible enough to meet real-world constraints. When a respected regional outlet takes the time to understand the depth of what we’re building, it strengthens the case for others to follow.

Media attention like this helps open the door. It gives land managers, regulators, engineering firms, and decision-makers more confidence to act. We’ve seen that time and again. Visibility leads to better conversations—and better resilience outcomes.

Thank you to Biz New Orleans for the thoughtful coverage.
📰 Read the full article here: How This Company is Using Technology to Tame Land Loss