What It Means for Our Mission

It's been an exciting year for our team.

Earlier in 2025, Louisiana Economic Development selected Natrx for their innovation film series, showcasing our work alongside other Louisiana companies tackling global challenges. The film premiered during Super Bowl LIX weekend at Louisiana Innovation Day—a platform designed to show the world what's possible when you build a business in Louisiana.

Now, Shell has featured Natrx in their nationwide "Everybody Forward" campaign, highlighting companies bringing innovative solutions to complex challenges. We're honored to be one of six companies selected for the 2025 campaign.

Why This Matters to Us

These features aren't just nice-to-haves. They represent something we've believed from the beginning: that the future of resilience lies in bringing cutting-edge digital precision to the natural world.

When we founded Natrx, we saw a gap. The tools available for understanding coastal dynamics, designing nature-based solutions, and measuring outcomes weren't keeping pace with the scale and complexity of the challenges. Field teams couldn't possibly assess thousands of acres of coastline with the precision needed to make smart investment decisions. And without that precision, nature-based approaches remained limited to small, opportunistic projects.

We built our platform to change that. Natrx Assess AI-powered landscape analysis. Precision-engineered solutions manufactured with our patented Dry Forming technology. Ongoing monitoring that proves performance with Natrx Appraise. Together, these capabilities make nature-based resilience practical at the scale that real-world projects demand.

Being recognized by organizations like LED and Shell tells us something important: the market is ready for this approach.

A Louisiana Story

There's something especially meaningful about both of these features highlighting our Louisiana roots.

We started here. Our co-founders are LSU Coastal Engineering graduates who grew up watching Louisiana's coastline change. We built our manufacturing facility in Amelia. Our team lives in the communities we're working to protect.

The LED film captured this story well—how Natrx took Louisiana-specific challenges and turned them into technology with global relevance. The same expertise we've developed confronting coastal land loss in our backyard is now being deployed in projects from Hawaii to North Carolina.

Louisiana has always been a place where people figure things out. Our energy industry workforce, our marine contractors, our fabricators—they already lead the nation in their expertise. What we're doing at Natrx is applying that same problem-solving DNA to coastal resilience, and it's gratifying to see that work recognized on a national stage.

Looking Ahead

Recognition is great. But what really drives us is the work itself.

Every project we complete generates data that improves our analysis. Every installation teaches us something new about how natural systems respond. Our platform gets smarter and our solutions get more effective with each deployment.

We're grateful to partners like Shell, who selected us for their GameChanger accelerator years ago and have continued to collaborate with us across the Gulf South. We're grateful to LED for seeing the potential in Louisiana innovation. And we're grateful to the communities, landowners, and organizations who trust us to help protect what matters to them.

This is just the beginning. The challenges facing our coasts aren't going away—they're intensifying. But so is our capacity to meet them. With the right technology, the right approach, and the right partners, we believe we can deliver resilience that's both engineered and alive.

Thanks for being part of the journey.